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	<title>Craig Mathews &#187; design</title>
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	<description>Innovator. Big Thinker. Dot Connector.</description>
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		<title>On Design</title>
		<link>http://craigmathews.com/2010/01/on-design/</link>
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		<pubDate>Sun, 31 Jan 2010 08:41:33 +0000</pubDate>
		<dc:creator>Craig</dc:creator>
				<category><![CDATA[design]]></category>

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		<description><![CDATA[Good design gives me warm fuzzies. It makes my eyes light up and my heart feel fuller. I am highly visual (I like books with pictures), and consider good design to be an easy differentiator in today&#8217;s world. Look at Apple and the iMac, the iPod, the iPhone, and now the iPad. Beautiful, functional, and [...]]]></description>
			<content:encoded><![CDATA[<p>Good design gives me warm fuzzies. It makes my eyes light up and  			my heart feel fuller. I am highly visual (I like books with  			pictures), and consider good design to be an easy differentiator in  			today&#8217;s world. Look at Apple and the iMac, the iPod, the  			iPhone, and now the iPad. Beautiful, functional, and highly profitable. Documents and  			buildings can have great design, too. Design is a bit of our  			personalities. Do we have fun, or are we all &#8220;business&#8221;?</p>
<p>When I was at McKim &amp; Creed, I couldn&#8217;t stand the gray walls we had,  		so I painted them using a light yellow and orange colorwash  		(it was tasteful and not intense) and people around the office started  		stopping by to just sit and feel good. Then other offices started  		getting some color as their occupants saw the difference a color  		could make to their work environment.</p>
<p>I&#8217;ve seen some really neat office spaces, and some rather drab ones. I  		love color and twists and creative approaches to connecting people  		within a space. Ultimately, the design of a work space can determine how  		successfully people can interact and move the company forward. If the  		space is uninspiring, the people will be uninspired as well. I now have a whiteboard wall in my home office, which I fill with all sorts of big ideas.Just having it there beckoning me makes me fill up the white space &#8211; encouraging creativity.</p>
<p>Product design is often done by the technical wonks or a committee of  		people who don&#8217;t understand design. Look at Google and Apple. Both have  		found ways to keep simplicity at the heart of their products. Lots of  		power behind the screen, but both epitomize the term &#8220;simple elegance.&#8221;  		Of course, they both rake in lots of dough to boot&#8230;</p>
<p>One of the  		great icons (staples) of my way of thinking is the Staples 		<a href="http://www.staples.com/sbd/cre/marketing/easybutton/index.html"> EASY button</a>. It embodies the concepts of simplicity for customers.  		When you make it easy for customers, you make it profitable for your  		company. I often bring my Easy button with me to meetings to keep people  		focused on what matters. It&#8217;s also a great marketing tool when talking  		about our solutions.</p>
<p>The design of a business is also a representation of creative  		thought. Has the business been designed with an eye to client care,  		coordinated systems and processes, effective production, employee  		retention and development, and consistent quality output? A business is  		the ultimate design project because it requires knowledge and skills in  		many areas to create a cohesive design product. And then the design has  		to change to meet new needs without dissolving into a  		disjointed mess. The collaborative, messy nature of business is what  		makes it such a fun expression of creativity. It&#8217;s never perfect, but  		can be optimized. Business is a living organism with heart, soul, and  		personality. You get to choose what those will be and then convince  		others to help you build it. How cool.</p>
<p>If you look hard enough, you may also see some of my art,  		photography, pottery, logos, and websites floating around the world. I&#8217;ve done a lot of work for various companies in  		developing corporate identities, helping them with graphic design,  		websites, and even multimedia kiosks. This is fun stuff. When I reinvent myself again, it will definitely be in the creative design area &#8211; designing spaces, products, ideas.</p>
<p>Have fun with your ideas!</p>
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