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Share Just finished Jim Collins’ latest work, Great by Choice. Astounding! I love his work, and this is sure to engage you as well. I just finished the audiobook version, and his narration is the best of any business book I’ve listened to. The book challenges assumptions about how great companies operate in chaos. What he [Continue reading Great by Choice] 
Share (Photo by Charles Gupton) I am constantly humbled by the energy, passion, and drive that people with ideas can muster. I saw half-baked ideas turned into viable concepts in a matter of seven weeks, with the final being a 10-minute venture pitch to judges and fellow classmates. I just finished teaching an entrepreneurship course [Continue reading Mentors Contribute to Entrepreneurial Success] 
Share Positioning is something many people have heard about, but haven’t properly implemented in their companies. Positioning is determining how you fit into the overall market, and has the following characteristics: Who you are What you sell Who you sell to (specifically) Your value proposition (why will people buy from you?) How you compare to competitors [Continue reading What’s Your Position?] 
Share (image by ivanpw) I have people ask me all the time about their company name. And then there are the folks that I have to pull to the side and tell them that their company name is killing their business. Either way, your name is important. It either adds value, or detracts from your [Continue reading What’s in a Name?] |
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© 2000-2012 Craig Mathews. All Rights Reserved. |
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