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Share (Photo by Charles Gupton) I am constantly humbled by the energy, passion, and drive that people with ideas can muster. I saw half-baked ideas turned into viable concepts in a matter of seven weeks, with the final being a 10-minute venture pitch to judges and fellow classmates. I just finished teaching an entrepreneurship course [Continue reading Mentors Contribute to Entrepreneurial Success] 
Share Positioning is something many people have heard about, but haven’t properly implemented in their companies. Positioning is determining how you fit into the overall market, and has the following characteristics: Who you are What you sell Who you sell to (specifically) Your value proposition (why will people buy from you?) How you compare to competitors [Continue reading What’s Your Position?] 
Share (Photo by Siddharth Pedarkar) In other words, do you focus on bringing in the big kill? The large contract? The Fortune 500 account? If so, you may want to start hunting something new. If we call the big account an elephant, there are lots of elephant hunters in the world. However, why not hunt [Continue reading Are You an Elephant Hunter?] 
Share (image by ivanpw) I have people ask me all the time about their company name. And then there are the folks that I have to pull to the side and tell them that their company name is killing their business. Either way, your name is important. It either adds value, or detracts from your [Continue reading What’s in a Name?] |
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© 2000-2012 Craig Mathews. All Rights Reserved. |
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